Kolkata – HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.
Launched in March 2019, HE Magic Duo entered the market with a differentiated offering of 2 separate and distinct fragrances from the ease of 1 bottle in variants “Angel and Demon” and“Yin and Yang” catering to the new age consumer demand of varied fragrances for different occasions of life – bet it morning work meetings or evening party with friends.
Building up further, HE Magic Duo’s new brand ambassadorTiger Shroff will be seen inspiring consumers to use the product innovatively and get a 3rd distinct fragrance by mixing the 2 perfumes together, driving home the message that by using HE Magic Duo you get ‘not 2, but 3 fragrances from 1 pack’!
Fragrance is one of the fastest growing categories in India recording a CAGR of around 15% for the last 3 years. It is however, a highly cluttered market with no visibly differentiated products. Further, the category experiences challenging competition with fast shifting consumer loyalty as users are always on the search for new ideas
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