LAY’S ROPES IN INDIA’S FAVORITE YOUTH ICONS

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LAY’S ROPES IN INDIA’S FAVORITE YOUTH ICONS

View this post on Instagram Smile. And the world will smile right back at you. This #WorldSmilesDay, let @aliaabhatt and #RanbirKapoor show you just how with LAY'S. #SmileDekeDekho . . #Lays #Teaser #Exclusive #RanbirKapoor #AliaBhatt #SmileWithLays A post shared by Lay's India (@lays_india) on Oct 4, 2019 at 2:28am PDT LAY’S, India’s favourite potato chip

LAY’S, India’s favourite potato chip brand, has announced leading Bollywood actors Ranbir Kapoor and Alia Bhatt as its brand ambassadors today. As part of the association the stars will be part of LAY’S new campaign – ‘Smile Deke Dekho’ and will be seen featuring in series of films together. The first look of the films was revealed today through a teaser on social media on the occasion of World Smile Day.

 

LAY’S has always been the perfect companion for every celebration and good times with friends. For over two decades, LAY’S has been on a mission to provide a joyful interruption from their busy days by bringing more smiles to consumers across the country. To further this proposition, the brand has brought its global Smile campaign to India as ‘LAY’S Smile Deke Dekho’ campaign.  The campaign comes to life through new LAY’S packaging that showcases how a smile can universally connect and conveys a mood or emotion effortlessly.

 

As part of the campaign, LAY’S has introduced packs that feature six different smiles that capture different moods and emotions. In the teaser launched earlier today, Alia and Ranbir are seen exchanging smiles using these LAY’S packs. The teaser film released by LAY’S on social media captures Alia as she gives different types of smiles using the packs. Ranbir who appears to join in the fun photobombs the picture with a whacky smile of his own.

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