This year, Flipkart Fashion is gearing up for the biggest edition of The Big Billion Days, with the best offering for consumers across India – from metros to tier 2 cities and beyond. In partnership with 100+ leading brands and the widest seller network in India, Flipkart will unveil a wide range of styles in the fashion category alone. From apparel to accessories like bags, sunglasses, perfumes to footwear, the offerings cover a wide gamut of products for men, women and kids across different age groups. As part of this year’s The Big Billion Days exciting new offerings, limited-edition products and collectibles will be launched to cater to the needs of consumers across the country.
Consumers are increasingly becoming fashion conscious and trend-aware and Flipkart continues to be a key driver in transforming India’s fashion quotient. To reach a larger customer base and widen the brand’s presence in Tier II and Tier III cities, Flipkart recently introduced ‘Hindi’ interface on its platform to engage the next 200 million customers. Ahead of this festive season, Flipkart has also brought on board 27,000 kiranas across 700 cities to enhance its pan-India supply chain, thus ensuring customers all over the country have access to the latest styles and offerings.
