NIDA MAHMOOD – Jewellery collection made with SWAROVSKI Crystals

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CONFLUENCE (a designer jewellery collective from the house of Swarovski) has launched the Nida Mahmood collection – India Electric. The collection for CONFLUENCE is inspired by the beauty of various crafts like the metal work of Moradabad, the detailing in Mughal and Rajasthan architecture. CONFLUNCE X Nida Mahmood has taken inspiration from the many intricate

CONFLUENCE (a designer jewellery collective from the house of Swarovski) has launched the Nida Mahmood collection – India Electric. The collection for CONFLUENCE is inspired by the beauty of various crafts like the metal work of Moradabad, the detailing in Mughal and Rajasthan architecture.

CONFLUNCE X Nida Mahmood has taken inspiration from the many intricate styles of art like filigree, Mughal architecture, Indian vintage style marble engravings with a hint of art nouveau and art deco. The jewellery is carefully crafted with vibrant colours of India, represented by the detailed enamel work and use of Swarovski crystals.

This collaboration brings forth a composition mixing the old with the new. The jewellery pieces have an elegant mix of ornate antiques with sleek lacquered finishes. The patina range of crystals have been chosen by Nida from Swarovski Crystals as it gives the pieces a decadent opulence and is reminiscent of the old mirrors found in heritage architecture. The patina crystals have been set in metalwork that is inspired from ornate window mouldings.

With the collection launch, Nida Mahmood joins CONFLUENCE’s existing designer portfolio of fifteen designers, including Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh, Suhani Pittie, Suneet Varma, Tarun Tahiliani and Zariin.

About CONFLUENCE

CONFLUENCE represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by fifteen fashion luminaries in the country and crafted with the finest Swarovski crystals. The jewelry collective demonstrates the vibrancy, color, craft, workmanship bringing alive the signature, vision of each designer. The collection features statement designs crafted by the leading fashion and jewelry designers of India including Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh, Suhani Pittie, Suneet Varma and Tarun Tahiliani. From ornate to minimalist, couture to cutting edge, CONFLUENCE, an eclectic ensemble is uniquely and proudly Indian, and made magically glamorous with Crystals from Swarovski. The collective exerts a sparkling allure in three categories – special occasions, everyday modern classics and men’s accessories.

The jewelry by Crystals from Swarovski for ‘CONFLUENCE’ is available at partner designer boutiques, select multi-brand designer stores like Ogaan, AZA, Ensemble, Amethyst, Evoluzione, designer trunk shows, high-end curated events and select e-commerce channels.

 The collection is available at online stores such as Ogaan.com, Jaypore.com and azafashions.com.

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