OnePlus celebrates six years of success globally
Marks five years in India; drives robust offline expansion plans across India Leading the premium smartphone segment with 95% YoY growth as per Counterpoint report Announces a series of incredible offers to give back to its India community Bangalore – OnePlus, global technology brand, marked its sixth-anniversary celebration globally. Since its inception in 2013, the brand
Marks five years in India; drives robust offline expansion plans across India
Leading the premium smartphone segment with 95% YoY growth as per Counterpoint report
Announces a series of incredible offers to give back to its India community
Bangalore – OnePlus, global technology brand, marked its sixth-anniversary celebration globally. Since its inception in 2013, the brand has witnessed major success across regions worldwide, making it one of the most popular smartphone brands with its flagship devices.
Over the last six years, the brand has received remarkable response in markets like India, North America, Europe and China. And in the last two years, the brand has firmly established its premium positioning in India, registering a tremendous year-on-year growth of 95% as per the recent Counterpoint quarterly research report for Q3 2019. OnePlus also emerged among the fastest-growing smartphone brands this quarter as per the report, witnessing immense growing popularity among Indian consumers.
OnePlus recently opened its first R&D facility in India, which will eventually serve as the brand’s biggest R&D facility in three years. The brand is also actively expanding in the offline segment in India, further penetrating into tier 2 markets and beyond. As part of its robust retail expansion plan, OnePlus aims to operate across 5000+ offline stores and service centres by the end of next year.
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