New Delhi – Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, today unveiled a new brand identity ‘Airtel Xstream Fibre’ for its home broadband services. All home broadband plans will now be available under the new brand umbrella.
The new brand identity reflects the strength of Airtel’s future ready network that offers ultra-fast broadband speeds upto 1Gbps as India witnesses a massive surge in in-home high speed data consumption. It also complements Airtel’s recently launched converged digital entertainment play – Airtel Xstream, which offers an exciting range of connected devices and applications for smart homes.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “We are delighted to roll out a refreshed brand identity for our home broadband services. It reflects our robust network capabilities that provide us a platform to serve the evolving needs of smart homes in a digitally connected India. Airtel Xstream Fibre plans offer even faster speeds, more data and can be upgraded to unlimited data benefit depending on the requirements of customers. This great value package is backed by best-in-class service experience.”
