Adamas University To Host #MediaNext 2020 From June 1

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Kolkata : In a first of its kind, the Kolkata-based Adamas University, which has been voted the best university in eastern and north-eastern India by three leading media houses, is organizing a digital media conclave that will witness stalwarts participating from across the length and breadth of the country and even overseas. Christened as #MediaNext 2020,

Kolkata : In a first of its kind, the Kolkata-based Adamas University, which has been voted the best university in eastern and north-eastern India by three leading media houses, is organizing a digital media conclave that will witness stalwarts participating from across the length and breadth of the country and even overseas. 

Christened as #MediaNext 2020, the mega conclave will be organized over a period of 10 days from June 1, 2020 to June 10, 2020. Each day of the conclave will focus on one specialized domain of the Media and Entertainment (M&E) industry and the impact of the Covid-19 pandemic on that specific domain. The conclave is being hosted under the aegis of the School of Media, Communication & Fashion (SMCF).

While the first day will focus on Digital Journalism, the subsequent themes on the following days are Digital Advertising & Brand Communication, Web Entertainment, Events & E-Events, New Media PR, Cinema in the Digital Age, Writing in Digital Times, Development & Political Communication Online, Photography and Busting False News.

Prof. (Dr.) Deependra Kumar Jha, the Vice Chancellor of Adamas University, said, “The themes for #MediaNext 2020 have been curated keeping in mind the present trends of the Media and Entertainment industry. During the conclave, communication honchos from across the spectrum would be sharing their experience and expertise with students and youngsters, who are indefinitely stuck at their homes due to the ongoing lockdown. It is needless to say that they would be greatly benefited in the process.”

Prof. Jha added, “Subject to its interactive and democratic nature, online or digital media has been steadily gaining in popularity over the past few years. However, the current unprecedented crisis, as bad as it is, has quickened the pace at which digital media is being adopted by everyone. Consequently, this conclave assumes added significance.” Prof. Jha expressed happiness at the amazing array of stalwarts, who are gracing the 10-day-long conclave and making it a transcendent success.

“As Covis-19 crisis radically alters the society and economy of the world, media and entertainment are no different. From large scale high budget initiatives, the movement is towards digital and low budget and more democratic media channels and initiatives to begin with. There are several other repercussions. What exactly are they? How will news media, web entertainment, events, brand communication, cinema, writing and advertising change in form and content? #MediaNext 2020, the largest of its type digital conference in 2020 in India, with 55 stalwarts speaking across 10 days, is for seeking the answers of exactly these timely questions,” said Prof. Ujjwal K Chowdhury, the Pro Vice Chancellor of the university and the Dean of SMCF.

The first day (June 1, 2020), which will focus on Digital Journalism, will see the online congregation of some of the most coveted names from the world of journalism. The list includes such scions as Ramon Magsaysay awardee and internationally acclaimed scribe P. Sainath; Ashutosh, the former Editor of IBN7; B V Rao, the Group Editor of TV9 Network, Anjan Bandyopadhyay, the Editor of Anandabazar Patrika Digital; Chetan Sharma, the Founding CEO and Editorial Director of India Ahead and Anto T Joseph, the former Managing Editor of DNA.

The second day (June 2, 2020), which will focus on Digital Advertising & Brand Communication, will feature some of the most prominent names from the field. While the showstopper is expected to be Prahlad Kakkar, the iconic Indian ad filmmaker and the founder of Genesis Film Productions, others in the list include the likes of Dr. Anurag Batra, the Chairman and Editor-in-Chief of BW Businessworld and Exchange4Media; Karl Gomes, the Founder of Fanatics; Yashraj Vakil, the CEO of Buzzinga Digital and Samrat Mukherjee, the Founder of Crow’s Nest.

The third day (June 3, 2020), which will focus on Web Entertainment, promises to be a treat for any aspiring media professional. The speakers include Cyrus Dastur, the Founder and Owner of Shamiana; Anjali Raina, the Commercial Head of Ullu Digital; Arijit Bhattacharyya, the Founder & CEO of Virtualinfocom; Ashish S.K., the Head of Animation and Graphics Cell of FICCI; Dipanjan Das, the CEO of Greycells 18 Media and Supreeth Nagaraju, the Head Education Digital Media (India & South Asia) at Adobe.

The fourth day (June 4, 2020), which will focus on Events & E-Events, will see the congregation of some of the biggest doyens from the field. Speakers include such luminaries as renowned screen personality Roshan Abbas; Sanjoy Roy, the President of EEMA; Swaroop Banerjee, the COO and Business Head of Zee Live; Lalitt Gattani, the Founder of Showcraft Productions; Vipul Pandhi, the Founder of Workoholics India and Deepak Choudhury, the Co-founder and Director of Event Capital.

The fifth day (June 5, 2020) will focus on New Media PR. The speakers include Amith Prabhu, the Founder of Praxis and Reputation Today; Sai Nagesh, the Chief Strategy Officer of Laqshya Media; Siddhartha Upadhyay, the Chairman of Mavcomm Group; Anindita Sarkar, who is a Senior Consultant with Archetype India; renowned Entrepreneur and Social Analyst Nanditesh Nilay; Paromita Ghosh, the Director of Candid Communication (India and UK) and Amit Misra, the Group CEO of MSL Hanmer PR.

The sixth day (June 6, 2020) will focus on Cinema in the Digital Age. The speakers include renowned filmmaker Bejoy Nambiar; reputed actor and producer Viveck Vaswani and internationally acclaimed filmmaker Aftab Asghar.

The seventh day (June 7, 2020) will focus on Writing in Digital Times. The speakers include such wordsmiths as Sreemoyee Piu Kundu, Saira Shah Halim, Rajesh Iyer and Sangeeta Bandopadhyay.

The eighth day (June 8, 2020) will be an occasion to deliberate on Development & Political Communication Online. Speakers, who will grace the day, include Augustine Veliath, the Chief of Non-Violence Project Foundation; Diggaj Mogra, the Head of Jarvis; Tushar Panchal, the Founder and Owner of War Room Strategies; Devendra Tak, the Head (Media & Communication) of Save the Children; Ankit Lal, the Head of AAP Social Media and Ushoshi Sengupta, Ex-Miss Universe and actor.

The ninth day (June 9, 2020) will be all about Photography. Notable names among the speakers include Kounteya Sinha, the UK and Europe Correspondent of The Times of India and Dr. Tabeenah Anjum Qureshi, the Rajasthan Bureau Chief of Deccan Herald.

The tenth and final day (June 10, 2020) will focus on one of the most controversial yet contemporary media themes – Busting False News. Some of the speakers who will throw light on the subject include Pankaj Jain, the Founder of SM Hoax Slayer; Govindaraj Ethiraj, the Founder of BOOM, IndiaSpend and FactChecker.in and Prof. Ankuran Dutta, an Associate Professor working with Gauhati University.

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