Yendrila Saha
Kolkata : One of the speakers who talked about the digital world, on second day of #MediaNext 2020 that focussed on Digital advertising and Branding was Yasraj Vakil, CEO of Buzzinga Digital and Effiee and Goa Adfest winning digital creative communication company.
Vakil brings with him close to 2 decades of experience in the digital industry, starting his career from the days of the landline and evolving with changing technologies and innovations. He is an experienced leader with the ability to successfully run businesses, develop strategy, sell ideas, inspire teams, drive business goals & serve brands & advertisers.
Yashraj possesses a deep understanding of the digital space and has experience in leading and scaling brands, developing and executing digital strategy and operations for some of India’s marquee brands, selling ideas, inspiring teams and business design thinking. Over the years he has led cross-functional team collaborations across content, technology, marketing, sales and product, processes and team development.
A self-taught programmer, Yashraj graduated in commerce from Mumbai University with a dual major in Tourism and Accounting. He also completed a Bachelor’s Degree in Law from Mumbai University and a Diploma in Cyber Laws from the NALSAR University of Law, Hyderabad.
#MediaNext 2020 is being organised by the Kolkata based Adamas University in association with Sharda University, Birla Global University, DME, AIMEC, Lok SamvadSansthan, exchange4media, ABP Education and IndiaReal. The mega conclave is being organised over a period of 10 days from June 1, 2020 to June 10, 2020. Each day of the Conclave focuses on one specialised domain of the Media and Entertainment (M&E) industry and the impact of the Covid19 pandemic on that specific domain.
Yasraj Vakil shared his opinions on Digital advertising and branding in the Post-COVID era,COVID era as well as Post-COVID era.
Everyone was speaking about advertising or where advertising is going or how digital is changing everything.But, Mr.Yasraj Vakil commented that we the people are connected digitally since many years doing the same thing which we are doing now. No matter whether it is Pre-COVID, COVID or POST-COVID, the world of digital remains the same.And at the end of the day digital is the medium which is all about conversions or generating traffic and business.
Vakil says that, “digital media is the most measurable medium as compared to television . print or any other”.It is the most targeted medium as one can find one’s audiences exactly who one wants to target.
It is not about advertising and conversations, but it is a way how one wants to get their message through and reach out the people.He says that the next level of growth is in Rural India and the Internet India’s potential is still have not been exploited. It is just the beginning.
On the other hand, click and portal rise in retail and business or digital rise in retail and business is also being seen ahead.
Vakil has clearly explained consumer journey digitally with statics and processes. Performance measurement and analytics have also been covered by him, by explaining both the levels of performance, i.e., both qualitative and quantitative.
Overall, the old school advertising knowledge is in the Post-COVID digitally driven society.
According to Vakil, “at the end of the day you need to break the clutter and you need to stand out of that. The people need to keep three things in mind or the 3P’s i.e., Power of Media, Power of Targeting and last but not the least Power of Platforms like Facebook and Google”.
Thus, digital language is the language of tomorrows brand building and this his language is the language of digital economy.
Hence, Yasraj Vakil concluded that “Digital presence of your brand is the currency of your new economy”.
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