By Priyadarshini Banerjee
Kolkata: The Coronavirus pandemic has impacted the world of events and the event management industry, requiring immediate and over-night transition to digital platforms. As webinars and electronic events flood digital media, event management industry giants, who were part of the #MediaNext 2020 Day 4 webinar on “Events and E-Events” on Thursday, felt that this is only temporary.
Adamas University, Kolkata is hosting this digital conclave – #MediaNext 2020, which is a series of webinars with industry stalwarts from various domains spread over 10 days, starting June 1 to 10. ABP Education is a partner of this webinar series. Today’s session was moderated by Prof. Ujjwal K Chowdhury, Pro-Vice Chancellor of Adamas University, Kolkata.
Organised by Adamas University in association with Sharda University, Birla Global University, DME, AIMEC, Lok Samvad Sansthan, Exchange4media and IndiaReal.in the digital conclave revolves around the impact of COVID-19 pandemic on the media and entertainment industry.
Vipul Pandhi, Founder of Workaholics India, discussed the necessity of education in the event management industry. He said that educated individuals joining the event industry helps for structured processes that takes it away from the times of “jugaad (make-shifter)” of the earlier times. It will help new-comers adapt to the professional world and relate with situations on the ground.
A well-rounded education in event management, according to Vipul Pandhi, incorporates the knowledge of all the domains that build an event management agency. For instance, the creative or design team, creative conceptualisation, marketing, operations and logistics. It is important to know and understand what these departments do and how they function. On the other hand, event management can have a positive impact on a person. It enhances their convincing skills, body language, observation power, makes them fast-thinkers and efficient.
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