Event management gives opportunity to showcase creative side

By Aparna Giri

The Coronavirus pandemic has impacted the world of events and the event management industry, requiring immediate and over-night transition to digital platforms. As webinars and electronic events flood digital media, event management industry giants, who were part of the #MediaNext 2020 Day 4 webinar on “Events and E-Events” on Thursday, felt that this is only temporary.

Adamas University, Kolkata is hosting this digital conclave – #MediaNext 2020, which is a series of webinars with industry stalwarts from various domains spread over 10 days, starting June 1 to 10. ABP Education is a partner of this webinar series. Today’s session was moderated by Prof. Ujjwal K Chowdhury, Pro-Vice Chancellor of Adamas University, Kolkata.

Organised by Adamas University in association with Sharda University, Birla Global University, DME, AIMEC, Lok Samvad Sansthan, Exchange4media and IndiaReal.in the digital conclave revolves around the impact of COVID-19 pandemic on the media and entertainment industry.

Swaroop Banerjee, COO and Business Head of Zee Live, began by saying that event management agencies are equal and more important than advertising and communication agencies. Event managers have the power to “master the event. Consumers will consume the message, product you deliver for a specific period of time,” and it’s their responsibility to make it memorable. “Event managing is you putting your passion into creating something,” he added.

The pandemic has forced the event management industry to adapt to digital platforms. It took a while but it is only a temporary transformation. The opportunity to go online is the greatest advantage, he said, and it opens up to the opportunity of “upscaling” each person’s individual skills. It is important to understand the virtual world for present times and the upcoming future, he added.

Banerjee joined Zee family with 17 years of experience which began with IIFA awards. He has conceptualised and created over 15 business models. He has also worked international events in Amsterdam, Australia, Dubai, and Singapore. He worked on three International Academy Film Awards in different countries.

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