Emails are incredibly effective marketing tools. Given their extensive reach and significant potential, they enable brands to connect with prospective consumers in ways that no other digital marketing medium can afford. However, for any email marketing campaign to be successful, you’d need a long list of subscribers to send emails.
Luckily, there are many accessible ways to accumulate email addresses to ensure marketers reap the benefits of a productive email marketing campaign
Here are 5 simple ways to build an email marketing list:
1. Simply ask!
When any existing or new customers are buying something on your store, or connecting with you online, it helps to ask if they’d like to sign up for your newsletter.
When you connect with clients on other digital platforms, mention to them your newsletter is packed with exceptional information.
2. Place an online form on your website
It’s best to have a form on landing pages of your website so that any individual who happens to land on your webpage can sign up quickly and painlessly for your newsletter.
The sign-up process should be seamless for the customer and provide all of the necessary details. Additionally, popup forms have come a long way from what they once were, and can serve as a platform as well.
3. Offer freebies
Nothing is more attractive to a likely customer than a free product or service. Write a quick guide to your industry, its trends and so on, and offer free it as a free ebook or other content that is only available to your email list.
As long as your freebie is relevant to the newsletter, it’s the perfect incentive for consumers who might be on the fence.
4. Link to a form in your signature
Most business executives have an extensive list of people they contact personally via email every day. These contacts might not be on their business email list as yet. However, that doesn’t mean they can’t suggest that they sign up to receive your email newsletter.
Simply include a link to your hosted web form in your email signature, and people may sign up to receive your emails.
5. Leverage social media
Social media is one of the quickest and easiest ways to grow your email list with minimal effort. You may place a form on your Facebook, Twitter or Instagram page so that anyone visiting your page on the social networking site can easily subscribe to receive email updates.
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