Nitin Sindhu VY l Pune
In a proud recognition of disruptive agri-supply chain transformation, (मूल्यम्) Mulyam Agronomics Private Limited, a rapidly emerging demand-led agri-tech startup, has been awarded the ‘Supply Chain Innovation Startup’ title by the Navbharat Group. The accolade celebrates Mulyam’s bold reimagining of India’s fresh produce supply chain—where farmers are the backbone, and demand from modern buyers fuels smart, agile sourcing.
Award Ceremony Highlights
The award ceremony, attended by notable leaders across industry and agriculture, was a tribute to innovation with real-world impact. The award was presented by Dr. Arshi Ayub, Senior Advisor to the Royal Office of HH Sheikh Mohamed Bin Sultan Al Nahyan, UAE, in the distinguished presence of:
Nitin Gadkari, Unioun Minister, GOI
This prestigious honor reflects Mulyam’s success in bridging the gap between farm gates and high-frequency urban demand—serving quick commerce platforms, HoReCa chains, modern trade outlets, institutional buyers, and mandi traders—with a model rooted in farmer-first sourcing and real-time supply aurchestration.
Reinventing Agricultural Supply Chains
Mulyam’s platform tackles the inefficiencies of conventional supply chains by putting demand visibility and farmer linkages at the center. Through a just-in-time sourcing model and tight post-harvest control, Mulyam delivers high-quality, freshly graded produce daily to some of the most demanding buyers in the country.
Key supply chain problems addressed include:
Unpredictable demand vs. oversupply waste
Post-harvest spoilage and quality inconsistency
Long turnaround time between farm and buyer
Limited farmer access to premium market segments
By connecting smallholder farmers directly to institutional demand, Mulyam ensures better realization for farmers while fulfilling market expectations with precision.
Words of Pride
Speaking at the occasion, the Mulyam team expressed:
“This award is not just for us—it belongs to the farmers who trust us, and the partners who believe in transparent, tech-led sourcing. At Mulyam, we are building the backbone of a fresh produce economy that’s efficient, inclusive, and demand-led.”
Looking Ahead
With this recognition, Mulyam Agronomics plans to scale operations across more cities and agri-clusters, deepen farmer partnerships, and expand its demand network across India’s fast-evolving B2B food ecosystem.
Mulyam’s vision is simple yet powerful: create real ‘मूल्य’ (value)—for farmers, for buyers, and for the future of Indian agriculture.
